CATEGORIES

CONCEPT

Recognizes Reels that effectively use the platform to inform, teach, or raise awareness on various topics, making learning engaging and accessible.
Honors the Reels that touch the hearts of viewers, whether through acts of kindness, emotional stories, or moments that remind us of the beauty in humanity.
Celebrates the best before-and-after reveals, whether it's visual or told via text showcasing dramatic changes.
Celebrates instructional Reels that creatively present do-it-yourself projects or how-to guides, inspiring viewers to try new things.
Honors the Reel that delivers a compelling narrative, whether through a single clip or a series of connected stories, engaging the audience from start to finish.
Recognizes Reels that speak to the camera in an engaging, informative and effective way.
Honors the Reel that used the POV trend the most effectively to paint a clear picture for their audience to relate.

VISUALS & AUDIO

Awards the Reel with the most stunning visuals. Location, composition, including lighting, camera work, and shot selection, contributing to an aesthetically pleasing and impactful piece.
Honors the Reel that stands out for its exceptional editing skills, including seamless transitions, pacing, and the overall flow that enhances the storytelling.
Recognizes Reels that showcase breathtaking landscapes or very cool locations.
Recognizes Reels that feature an original audio, whether it's telling a story or creating an audio that becomes a trend.
This award goes to the Reel that makes us go “OMG, this is so cute!” This could be because of location, outfits, audio, the design of your text or all the above.
Celebrates the Reel that used text over images or video background, without showing their face, whether this was done with stock photos or videos or shot on phone.

PERFORMANCE & PRODUCTION

Honors Reels that showcase adorable, impressive - or just really hilarious - dancing skills.
Awards a Reel that does its job of communicating a message effectively only using a existing generic short video
This category celebrates the main character energy that lit up our feeds. Whether you're lip-syncing, storytelling, or just showing up with confidence, this award is for the star who shows off their acting skills.
This award celebrates the delightful chaos we didn’t see coming - but couldn’t stop watching. From feral humor to unfiltered rants, unhinged transitions, or just pure creative madness. We're here for it!
Highlights the art of storytelling through a series of still images, celebrating the ability to convey emotions, narrate stories, or share experiences without video.
Not all stars are center stage - sometimes the real magic is in the background. This award honors the pets, partners, kids, besties, props or coworkers who made surprise cameos or played the perfect sidekick, adding that extra sparkle (or chaos) we all loved.

ENTERTAINMENT

Awards the Reel that delivers the most laughs, showcasing impeccable timing, originality, and the ability to connect with the audience through humor.
For the creator who did the most - in the best way. Whether it was a multi-outfit transition, making a mess at the house, filming in wild poses, this award recognizes the dedication, extra effort, and "this took forever but it was worth it" energy behind the scenes.
This award goes to the prettiest and most engaging graphics in a Reel. Whether it's just a very good looking and well-placed captions or titles. that help tell the story.
This award recognizes the best moment caught on camera by chance, whether it was a blooper, a cameo, a pet moment or anything spontaneous that you couldn't believe you got on video!
Recognizes the meme Reel that is so good we can't stop sharing with friends.

CREATIVE SKILLS

Honors the Reel that pushes the boundaries of in-app effects, AR filters, or editing techniques to create a visually captivating piece of content.
Celebrates Reels that masterfully incorporate the hottest tracks or soundbites, creating content that's both timely and relevant.
Honors the Reels that utilize music in a way that perfectly complements the visual storytelling, enhancing the overall message.
Awards the Reel that stands out for its originality, showcasing uniqueness in idea, execution, and the ability to captivate or surprise the audience.
Salutes the creators who create video content with minimal effort, proving that simplicity can sometimes be the key to relatability and entertainment.
Awards Reels that creatively and effectively does its job of promoting a service, product, program, podcast, blog or event.